001 — 2022 / 2023
Duffl
A delivery startup scaling rapidly on a college campus. Grew the active user base to 20% of the undergraduate community in 2023.
Move. Unplug.
Connect.
Brand strategy · Innovation · Experiential marketing
Scroll to run the route ↓
My route — career so far
[ Core threads of my work ]
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01.Brand & Culture
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02.Data & Strategy
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03.Technology
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04.Movement
Not an agency — just me
I'm Elise. I work in brand strategy and innovation for sports and movement brands. I've always loved solving problems and building things. So I studied mathematics. I also stay active, which is why I'm interested in things that get people out of the house.
I lead strategy and build experience-driven campaigns that blend sports storytelling and active-lifestyle culture.
Most people pick a side — analytical or creative .
I've built a career on refusing to.
The thesis
I believe movement changes lives. So, I'm on a mission to get people off the sidelines — moving their bodies and owning their days.
002 — 2025 / 2026
Superior Sports
A talent agency, specializing in NIL sponsorships. Pitched culture forward, data-backed decks to close deals up to $35K.
003 — 2026
Premier Lacrosse League
A national pro sports league. I own the email program that sells tickets — 7.1M sends a season, 39K purchases traced back to them.
004 — Next
What's next
Brand Strategy, Innovation, and Experiential Marketing for Movement Brands.
My route
The future isn't something we simply let happen — it's something we must design with care.
And to me, movement is a powerful tool for human optimization and longevity!
001
District Vision Brand Strategy
District Vision — Brand teardown
They built a space for a community they stopped organizing. What happens when a brand founded on convening people spends its first retail lease on a room with no operating layer.
What this proves
002
I can read a brand from the outside and say something useful — with my uncertainty stated, not buried.
- Role
- Independent analysis
- Scope
- Strategy · Growth
- Year
- 2026
A portrait of the WLL fan
Premier Lacrosse League — Fan cohort study
472 campaigns, 7.1M+ sends, one season. I set out to find who the women's lacrosse audience was, proved my own first conclusion wrong, and rebuilt the strategy around what was actually true.
What this proves
I can find the signal in messy data — including when the signal is that I was wrong.
- Role
- Study lead
- Scope
- Analytics · Lifecycle
- Year
- 2026
003
Where wellness meets the guest list In production
Miracle Collective — Brand site, end to end
An events company whose entire product is a reason to leave the house. I designed and built their web presence from scratch — custom-coded, no CMS, no template.
What this proves
I build the thing. Strategy that stops at the deck isn't finished.
- Role
- Design & build
- Scope
- Brand · Web
- Year
- 2026
004
NIL Sponsorships In production
Superior Sports — NIL sponsorship
Closed deals up to $35K by making the case that an athlete's community is the actual product, then running the activation from strategy through launch.
What this proves
I connect who someone is to what a business needs — and I close.
- Role
- Marketing coordinator
- Scope
- Partnerships · Activation
- Year
- 2025–26
Some Example Projects
(have fun exploring)
01.
A portrait of the WLL fan
Premier Lacrosse League
View
02.
03.
NIL Sponsorships
Superior Sports · NIL
In productionDistrict Vision Brand Strategy
District Vision
View
01 / 03
Reach out to me
Brand strategy, innovation, and experiential marketing for sports and movement brands.