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Partnership Pitch

Superior Sports · Partnership Pitch

Patrick Minor & Dave Valkenburg × Yerba Madre

Title slide: a fueled travel partnership between creators Patrick Minor and Dave Valkenburg and the beverage brand Yerba Madre, beside a photograph of a traveller standing before a waterfall in Iceland.
CoverSlide 01
Introduction slide for Patrick Minor, born November 1 1999, age 25, from San Diego California. Top 1 percent of video entertainment creators in the U.S., 10.2 million TikTok followers and 1.9 million average views. Audience is 18 to 34, 81 percent Gen Z and Millennial, concentrated in the US, Canada, UK and Australia. Handles at ayypatrick on TikTok and patriick on Instagram.
Patrick MinorSlide 02
Introduction slide for Dave Valkenburg, born March 14 1997, age 28, from Los Angeles California. 2.1 million social media followers, 239 thousand average views and a 4.8 percent engagement rate. Audience is 18 to 34, 82 percent Gen Z and Millennial, concentrated in the US, Canada, UK and Australia. Handles at datboydk on TikTok and dkmoney on Instagram.
Dave ValkenburgSlide 03
Brand slide for Yerba Madre: founded 1996 as Argentina’s iconic herbal beverage, on a mission to energize and inspire worldwide through natural, sustainable yerba mate, with over a century of tradition and current partnerships across lifestyle brands, travel influencers and wellness initiatives.
The BrandSlide 04
Campaign slide headed Fuel the Journey. The vision is to enhance Yerba Madre’s brand awareness while engaging global audiences through a travel series with Patrick Minor and Dave Valkenburg. The collective mission is to expand brand reach and drive product engagement through authentic, shareable storytelling.
The CampaignSlide 05
Shared strategy slide asking why the partnership works, across three arguments: audience alignment, since both creators reach the young adventure-seeking demographic Yerba Madre wants; authentic storytelling, since their travel content is immersive rather than staged; and brand modernization and reach, since the partnership elevates Yerba Madre from a drink to a lifestyle brand.
Shared StrategySlide 06
Deliverables package slide headed The Mix: content creation covering a 5 to 7 episode travel vlog series, 8 to 10 short form videos and 15 to 20 edited photos; social media covering 4 to 6 Instagram posts and 3 to 4 TikTok trend videos per month plus hashtag campaigns; and performance reporting covering monthly analytics, full content usage rights and trackable links.
The MixSlide 07
Partnership activation timeline slide. Why now: the wellness tourism market was valued at 954.14 billion dollars in 2024 and projects to 2.05 trillion by 2034. The activation concept is the Fuel the Journey campaign running October through December 2025 across Instagram, TikTok and YouTube, with Patrick and Dave as brand ambassadors.
Activation TimelineSlide 08
Metrics slide across four areas: audience reach, with 11 million plus TikTok followers across both creators and an 80 percent Gen Z and Millennial audience; engagement, with 341 percent year-over-year comment growth and 800 thousand to 1.1 million average views per video; brand synergy across cultural alignment, community building and platform power; and behavioral impact, with 79 percent of Gen Z and Millennials integrating social media into their shopping journey.
MetricsSlide 09
Moodboard slide captioned some nice things to inspire the creatives: a grid of travel and lifestyle photographs spanning trail running, coastlines, swimming, surfing and Yerba Madre product shots.
MoodboardSlide 10
Closing slide against an aurora over a northern coastline, headed Let us get to work and thank you, with contacts for Mitchell August, Chief Operating Officer, and marketing coordinators Elise Nguyen and Carys Owens.
Let's Get to WorkSlide 11